Dust Jacket Summary Author: Garry S. Wheeler

What did the CEO of Aeropostale,  A&R/Marketing Executives at Virgin, Geffen/A&M, Rounder and Disney Records and a half dozen innovative Angel investors have in common?  They ALL thought BandDigs.com was going to be the next Web 2.0 phenom... another Myspace or YouTube!  

How could all of these distinguished professionals have been wrong and missed the mark on this one? Why couldn’t a first of its kind, live and interactive video website for the entertainment industry become an unparalleled success? 

Allow award winning author, Garry S. Wheeler, to save all of you wannabe entrepreneurs a LOT of money, and of course, the pain and suffering of a startup gone bad. Follow his journey through the ups and downs, twists and turns, and capitalize on his 50 impactful lessons learned throughout the process. The entrepreneur definition at its very core.

Enjoy some of the music industry stories along the way... And most of all prepare yourselves more effectively for managing or launching any type of new business that you may be contemplating. Garry seriously wished that he had read a book like this before he jumped into the entrepreneurial abyss. If you are starting a business: Leverage his lessons into your gains!